Typography // Task 2- Typographic Exploration & Communication
25.04.2022 - 16.05.2022 (Week 5 - Week 8 ) 
LECTURES
INSTRUCTIONS
Like I said previously, to visualise for me means to envision something in the future. So, I tried to play with the perspective in order to express this idea. I think that by doing this, it really emphasizes and magnify the meaning of visualising and it is also straightforward. Additionally, I tried different fonts and I have to say that I prefer the one where I used Univers LT Std as it looks more elegant and refined. For the last idea, I just wanted to do an experiment as I had this idea in mind but without a real meaning behind it.
Idea 1 - I tried to do a foggy/blurry effect on the type expression as I wanted to amalgamate the concept of uncertainty that comes when we try to visualise the future. I tried different levels of blurriness for each lettering so as to have more options.
Idea 5 - Initially, I started by doing only the first right-angled visualise on the top where I wanted to do an arrow like shape but after doing the first one I changed it to a square as I just felt like it. I think that this idea did not really have a concrete concept behind it and was just made for the aesthetic.
Week 7:
After Mr. Vinod's feedbacks on my type expressions, these are the modifications that I made and also the one that I chose which could possibly be in my layouts.
Additionally, I tried to create some other samples for the idea where I used the eyeball. I also added a 'V' into my design so as to try and make the shape of an eye. However, I'm not sure it looks like an eye, I have the impression that it looks more like a diamond.
Fonts: Gill Sans Std, ITC New Baskerville Std (Headline), Bembo Std (Lead-in-text & text)
Typeface: Light, Italic, Semibold Italic, Bold Italic, Regular
Font size: 47 pt (Headline), 22 pt (Lead-in-text), 10 pt (Text)
Leading: 49 pt (Headline), 24 pt (Lead-in-text), 12 pt (Text)
Paragraph spacing: 12 pt
Average characters per line: 40-55
Alignment: Left justify
Margins: 20 mm (Top), 10 mm (Bottom)
Columns: 3
Gutter: 3 mm
Final Task 2 (Before feedback)- Text formatting & Expression
FEEDBACKS
REFLECTIONS
FURTHER READINGS
Summary of the book: Layout fundamentals, such as measurement and proportion, are the framework for creating clear and meaningful graphic design in the most appropriate and effective manner. Without a reliance on these fundamentals, your compositional layouts will be ineffective, non-communicative, and will not “speak” to any audience. This books also makes you learn about the different alignments such as flush left, flush right, justified and so on. Indeed, with the justify alignment word-spacing is the most challenging issue. Additionally, there was also the solutions to solve the word-spacing problems. I tried to choose a book about layout since our task is related to this topic.
Emelyne How Sok Hing (0352938)
Bachelor of Design (Hons) Creative Media
Typography // Task 2- Typographic Exploration & Communication
LECTURES
Week 5:
This week's lecture consists of task 2 which is about expressing typographically a body of text which is given to us in a 2-page editorial spread. We are to make use of what we learned in the type expression and text formatting exercises so as to create a layout. We can use Adobe Illustrator for the headline if we want to but the layout has to be done in Adobe InDesign.
Week 6:
Typography: Different Medium
Nowadays, typography exists not only on paper but is also present on a multitude of screens.
1. Print type Vs Screen type
- Type for Print- Caslon, Garamond, Baskerville, are the most commonly used when it comes to printing. They are highly readable when set at small font size and they also look elegant.
- Type for Screen- Typefaces intended for use on the web are often optimized and modified to enhance readability and performance on screen.
Ways to enhance typefaces for screen:
- Include a taller x-height.
- Wider letterforms
- More open counters
- Heavier thin strokes and serifs
- Reduced stroke contrast
- Some modified curves and angles for some designs
- More open spacing (for smaller sizes)
- Hyperactive link/hyperlink - Word/phrase/image that you can click on to jump on a new document or a new section within the current document.
- Font size for screen - 16-pixel text on a screen is about the same size as text printed in a book or magazine; this is accounting for reading distance. Because we read books pretty close — often only a few inches away — they are typically set at about 10 points. If you were to read them at arm’s length, you’d want at least 12 points, which is about the same size as 16 pixels on most screens.
2. Static Vs Motion
- Static typography - Has minimal characteristic in expressing words. We can see those in billboards, posters, magazines and so on.
- Motion typography - Film title credits present typographic information over time, often bringing it to life through animation. Motion graphics, particularly the brand identities of film and television production companies, increasingly contain animated type. This type of typography helps to evoke a certain mood among the audience and also to establish the tone associated to the content of the brand.
INSTRUCTIONS
Week 6:
Task 2 - Text formatting & Expression
Task 2 consists of creating a 2-page editorial spread of a given text using Adobe InDesign & Illustrator. The size should be 200mm x 200 mm. We cannot use colours in our work but we can use lines, shades or any other graphical element.
I choose text number 3 'Visualise for a better world' as I liked the content of the text but I also thought that working on this headline would be interesting.
Visual Research
In order to start the task, I surfed the web so as to get some inspiration on how to do the type expression.
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| Figure 1.0 Visual Research, 2nd May 2022 Source: https://dribbble.com/shots/2116495-Chudo |
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| Figure 1.1 Visual Research, 2nd May 2022 Source: https://www.deviantart.com/golliath/art/Typography-poster-3-Futura-132960884 |
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| Figure 1.2 Visual Research, 2nd May 2022 Source: https://www.alamy.com/movie-camera-retro-cinema-projector-vintage-vector-image342143788.html |
Sketches
These are my rough sketches that I made using Adobe Illustrator on my tablet. As you can see for the layout, since I did it roughly it's not very accurate to what I have in mind so it can be a bit hard to understand and illustrate the layout manually of what I thought of.
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| Figure 1.3 Sketches, 2nd May 2022 |
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| Figure 1.4 Sketches, 2nd May 2022 |
Type Expression Ideas
When I first read the article and saw the headline, I immediately thought of illustrating the word 'Visualise'. I thought that it would be a challenge for me but at the same time a way to push my limit when it comes to creative thinking. In order to create the ideas that I had for the headline, I used Adobe Illustrator.
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| Figure 1.5 Digitized Type Expressions, 2nd May 2022 |
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| Figure 1.6 Digitized Type Expression, 2nd May 2022 |
The initial idea for this was inspired from a movie projector. When I thought of the meaning of the word 'Visualise' and how I could express it, it came to my mind that visualise means to envision something in the future and project ourselves in it. So, I used the letter 'V' to represent the 'projected scene' just like how movie projectors do. I tried to illustrate this idea by using different fonts which gave off different outcome. I think that the one which worked best are the one where I used Futura Std and Gill Sans MT as the letters are not too thick nor thin and there is more balance and the level of readability is good enough.
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| Figure 1.7 Digitized Type Expression, 2nd May 2022 |
Like I said previously, to visualise for me means to envision something in the future. So, I tried to play with the perspective in order to express this idea. I think that by doing this, it really emphasizes and magnify the meaning of visualising and it is also straightforward. Additionally, I tried different fonts and I have to say that I prefer the one where I used Univers LT Std as it looks more elegant and refined. For the last idea, I just wanted to do an experiment as I had this idea in mind but without a real meaning behind it.
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| Figure 1.8 Digitized Type Expression, 2nd May 2022 |
Idea 1 - I tried to do a foggy/blurry effect on the type expression as I wanted to amalgamate the concept of uncertainty that comes when we try to visualise the future. I tried different levels of blurriness for each lettering so as to have more options.
Idea 2 & 3 - They pretty much have the same concept where I also wanted to experiment a random idea that I had. However for idea 3, I added some more elements so as to represent how when we try to envision the future there are a lot of thoughts coming in through our mind.
Idea 4 - This idea came from a wordplay where I thought that the word 'eyes' could be represented by the letter 'I'. I thought of the word 'Visual-eyes' so I decided to put more emphasis on the letter 'I' so as to illustrate this idea.
Idea 5 - Initially, I started by doing only the first right-angled visualise on the top where I wanted to do an arrow like shape but after doing the first one I changed it to a square as I just felt like it. I think that this idea did not really have a concrete concept behind it and was just made for the aesthetic.
Idea 6 - Inspired by my visual research, I tried to create a shape like an eyeball with the word 'Visualise'. The overlapping 'V's represent the pupil of the eye.
Week 7:
After Mr. Vinod's feedbacks on my type expressions, these are the modifications that I made and also the one that I chose which could possibly be in my layouts.
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| Figure 1.9 Modified type expression, 11th May 2022 |
I mostly had to modify my idea for the pupil as I was advised to not let the 'V's overlap on each other. In order to do so, I used the Polar Grid Tool in Illustrator so as that my bands would be equally spaced.
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| Figure 2.0 Modified type expression, 11th May 2022 |
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| Figure 2.1 Modified type expression, 11th May 2022 |
These are some other ideas that I tried again using the eyeball concept.
Idea 1 & 4- I thought of the message that is passed through the headline that is to hope for a better world, so I arranged my letterings in such a way that it makes you think of a sun. Sun for me equals to good vibes and optimism which I believe also gives off the meaning of the headline.
Idea 3 - I wanted to put a semi-circle on top of the word as I thought that it had the shape of a rainbow which for me represents positivity as the headline says 'Visualise for a better world' so it again matches with the theme.
Problems occurred during the process of kerning and tracking
1. Rivers due to the use of left justify alignment
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| Figure 2.2 Rivers due to left justify alignment, 15th May 2022 |
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| Figure 2.3 Overlapping of words when kerning and tracking, 15th May 2022 |
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| Figure 2.4 Trying to solve the issue by doing letterspacing, 15th May 2022 |
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| Figure 2.5 After tracking and kerning, 15th May 2022 |
2. Rivers due to left justify alignment
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| Figure 2.6 Rivers due to left justify, 15th May 2022 |
For this problem, I felt like kerning and tracking would not be enough to cover the large spaces. So, I realized that by adding one word from the sentence below this issue could be solved. I had to enter the letters one by one and then do tracking and kerning so that the world would not keep on shifting to the sentence below.
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| Figure 2.7 Trying to solve the issue, 15th May 2022 |
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| Figure 2.8 After adding the word 'their' so as to solve the issues of rivers, 15th may 2022 |
Layout Ideas
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| Figure 2.9 Layout 1 version 1.0, 15th May 2022 |
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| Figure 3.0 Layout 1 version 2.0, 15th May 2022 |
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| Figure 3.1 Layout 1 version 3.0, 15th May 2022 |
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| Figure 3.2 Layout 1 version 4.0, 15th May 2022 |
Fonts: Gill Sans Std, ITC New Baskerville Std (Headline), Bembo Std (Lead-in-text & text)
Typeface: Light, Italic, Semibold Italic, Bold Italic, Regular
Font size: 47 pt (Headline), 22 pt (Lead-in-text), 10 pt (Text)
Leading: 49 pt (Headline), 24 pt (Lead-in-text), 12 pt (Text)
Paragraph spacing: 12 pt
Average characters per line: 40-55
Alignment: Left justify
Margins: 20 mm (Top), 10 mm (Bottom)
Columns: 3
Gutter: 3 mm
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| Figure 3.3 Layout 2 version 1.0, 15th May 2022 |
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| Figure 3.4 Layout 2 version 2.0, 15th May 2022 |
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| Figure 3.5 Layout 2 version 3.0, 15th May 2022 |
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| Figure 3.6 Layout 2 version 4.0, 15th May 2022 |
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| Figure 3.7 Layout 2 version 5.0, 15th May 2022 |
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| Figure 3.8 Layout 2 version 6.0, 15th May 2022 |
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| Figure 3.9 Layout 2 version 7.0, 15th May 2022 |
Fonts: Gill Sans Std, ITC New Baskerville Std (Headline), Bembo Std, ITC New Baskerville Std (Lead-in-text), Bembo Std (Text)
Typeface: Light, Roman, Bold, Regular, Italic
Font size: 30 pt, 45 pt (Headline), 18 pt, 22 pt (Lead-in-text), 9pt, 10pt (Text)
Leading: 32 pt, 47 pt (Headline), 20 pt, 24pt (Lead-in-text), 11pt, 12pt (Text)
Paragraph spacing: 12pt
Average characters per line: 35-48, 40-55
Alignment: Left Justify, Left align
Margins: 12 mm, 10 mm (Top), 20mm, 50 mm (Bottom)
Columns: 3
Gutter: 3 mm
Typeface: Light, Roman, Bold, Regular, Italic
Font size: 30 pt, 45 pt (Headline), 18 pt, 22 pt (Lead-in-text), 9pt, 10pt (Text)
Leading: 32 pt, 47 pt (Headline), 20 pt, 24pt (Lead-in-text), 11pt, 12pt (Text)
Paragraph spacing: 12pt
Average characters per line: 35-48, 40-55
Alignment: Left Justify, Left align
Margins: 12 mm, 10 mm (Top), 20mm, 50 mm (Bottom)
Columns: 3
Gutter: 3 mm
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| Figure 4.0 Layout 3 version 1.0, 15th May 2022 |
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| Figure 4.1 Layout 3 version 2.0, 15th May 2022 |
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| Figure 4.2 Layout 3 version 3.0, 15th May 2022 |
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| Figure 4.3 Layout 3 version 4.0, 15th May 2022 |
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| Figure 4.5 Layout 4 version 5.0, 15th May 2022 |
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| Figure 4.6 Layout 4 version 6.0, 15th May 2022 |
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| Figure 4.7 Layout 4 version 7.0, 15th may 2022 |
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| Figure 4.8 Layout 4 version 8.0, 15th May 2022 |
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| Figure 4.9 Layout 4 version 9.0, 15th May 2022 |
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| Figure 5.0 Layout 4 version 10.0, 15th May 2022 |
Fonts: Futura Std, ITC New Baskerville (Headline), Bembo Std (Lead-in-text, Text)
Typeface: Bold, Semibold, Bold Italic
Font size: 45 pt (Headline), 15 pt, 18pt, 28pt (Lead-in-text), 9pt, 10 pt (Text)
Leading: 47 pt (Headline), 17 pt, 20 pt, 30 pt, (Lead-in-text0, 11 pt, 12 pt (Text)
Paragraph spacing: 11pt, 12 pt
Average characters per line: 35-48, 40-55
Alignment: Left justify, Left align
Margins: 10 mm (Top), 25 mm (Bottom)
Columns: 3
Gutter: 3 mm
Font size: 45 pt (Headline), 15 pt, 18pt, 28pt (Lead-in-text), 9pt, 10 pt (Text)
Leading: 47 pt (Headline), 17 pt, 20 pt, 30 pt, (Lead-in-text0, 11 pt, 12 pt (Text)
Paragraph spacing: 11pt, 12 pt
Average characters per line: 35-48, 40-55
Alignment: Left justify, Left align
Margins: 10 mm (Top), 25 mm (Bottom)
Columns: 3
Gutter: 3 mm
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| Figure 5.1 Layout 5 version 1.0, 15th May 2022 |
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| Figure 5.2 Layout 5 version 2.0, 15th May 2022 |
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| Figure 5.3 Layout 5 version 3.0, 15th May 2022 |
Fonts: Gill Sans Std, ITC New Baskerville (Headline), Bembo Std (Lead-in-text, Text)
Typeface: Light, Roman, Semibold, Semibold Italic, Bold Italic
Font size: 38 pt (Headline), 18pt, 26pt (Lead-in-text), 9pt, 10 pt (Text)
Leading: 40 pt (Headline), 20 pt, 28 pt, (Lead-in-text0, 11 pt, 12 pt (Text)
Paragraph spacing: 11pt, 12 pt
Average characters per line: 35-48, 40-55
Alignment: Left justify, Left align
Margins: 12 mm (Top), 30 mm (Bottom)
Columns: 3
Gutter: 3 mm
Font size: 38 pt (Headline), 18pt, 26pt (Lead-in-text), 9pt, 10 pt (Text)
Leading: 40 pt (Headline), 20 pt, 28 pt, (Lead-in-text0, 11 pt, 12 pt (Text)
Paragraph spacing: 11pt, 12 pt
Average characters per line: 35-48, 40-55
Alignment: Left justify, Left align
Margins: 12 mm (Top), 30 mm (Bottom)
Columns: 3
Gutter: 3 mm
Pre-final choices
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| Figure 5.4 Pre-final Layout 1, 15th May 2022 |
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| Figure 5.5 Pre-final Layout 2, 15th May 2022 |
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| Figure 5.6 Pre-final Layout 3, 15th May 2022 |
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| Figure 5.7 Pre-final Layout 4, 15th May 2022 |
I choose this one as my final work as I thought this was the one that had the more visual hierarchy, balance, space and I also believe that this headline pass the message of the text in a more straightforward way. I wanted my layout to look clean as for me the term visualise is to imagine something positive so for me clean equals to something good.
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| Figure 5.8 Final Layout, 15th May 2022 |
Figure 5.9 Final Layout PDF, 15th May 2022
Figure 6.0 Final Layout with grids and guides PDF, 15th May 2022
Fonts: Futura Std, ITC New Baskerville (Headline), Bembo Std (Lead-in-text, Text)
Typeface: Bold, Regular, Semibold Italic, Bold Italic
Font size: 45 pt (Headline), 22 pt (Lead-in-text),10 pt (Text)
Leading: 47 pt (Headline), 24 pt (Lead-in-text0,12 pt (Text)
Paragraph spacing: 12 pt
Average characters per line: 40-55
Alignment: Left justify
Margins: 10 mm (Top), 25 mm (Bottom)
Columns: 3
Gutter: 3 mm
Font size: 45 pt (Headline), 22 pt (Lead-in-text),10 pt (Text)
Leading: 47 pt (Headline), 24 pt (Lead-in-text0,12 pt (Text)
Paragraph spacing: 12 pt
Average characters per line: 40-55
Alignment: Left justify
Margins: 10 mm (Top), 25 mm (Bottom)
Columns: 3
Gutter: 3 mm
Final Task 2 (After feedback)- Text formatting & Expression
Week 8:
After Mr. Vinod's feedback, I chose another layout for my final and also made the required modifications.
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| Figure 6.1 Final Layout (After feedback), 19th May 2022 |
Figure 6.2 Final Layout (After feedback) PDF, 19th May 2022
Figure 6.3 Final Layout with grids and guides(After feedback), 19th May 2022
Fonts: Gill Sans Std, ITC New Baskerville Std (Headline), ITC New Baskerville Std (Lead-in-text), Bembo Std (Text)
Typeface: Light, Roman, Bold, Regular, Italic
Font size: 30 pt (Headline), 18 pt (Lead-in-text), 10pt (Text)
Leading: 32 pt (Headline), 20 pt (Lead-in-text), 12pt (Text)
Paragraph spacing: 12pt
Average characters per line: 40-55
Alignment: Left Justify
Margins: 10 mm (Top), 50 mm (Bottom)
Columns: 3
Gutter: 3 mm
Typeface: Light, Roman, Bold, Regular, Italic
Font size: 30 pt (Headline), 18 pt (Lead-in-text), 10pt (Text)
Leading: 32 pt (Headline), 20 pt (Lead-in-text), 12pt (Text)
Paragraph spacing: 12pt
Average characters per line: 40-55
Alignment: Left Justify
Margins: 10 mm (Top), 50 mm (Bottom)
Columns: 3
Gutter: 3 mm
FEEDBACKS
Week 7:
Specific feedback: Pretty nice exploration with my type expression. Some of them could be further explored and enhanced. Try to arrange the 'V' so that they dont overlap. Can also add a 'V' so as to make the shape of an eye. The visualise with two extended 'I' are pretty good ideas to represent the word. Also, need to find a more concrete reason as to why I design something and not just as a decorative purpose.
Week 8:
Overall feedback on work: Systematic and comprehensive exploration. Please choose for your final Fig. 3.9 (but adjust the Lt Spc./kerning for first column and align exp h/line with end of 1st column (if possible). or even Fig. 3.2 - good work!
Overall feedback on blog: Comprehensively completed!
REFLECTIONS
Week 6: Getting ideas for the type expression was pretty easy as I was quite inspired by the headline. However, I did find it a bit more challenging to think of layouts that would go with my headlines and struggled a bit at first.
Week 7: On the overall, I would say that I underestimated this exercise. At first, since we did the previous task 1, I thought that it would be kind of the same thing. However, I was wrong as this exercise requires much more thought process mostly for the layout. It was hard sometimes to get ideas for the layout and it was also frustrating as when I had an idea for the layout and tried to match it with the headline, the outcome was not as good as I thought it would be. It was taxing to find a good layout for my headlines and vice versa. However, I do think that my previous experiences on the task 1 did helped me to develop my critical thinking but also enhance my work. I did no have much problem with the kerning and tracking of my text. I found out that creating a 2-page layout is not as easy as I thought it would be since we have to consider a lot of things such as visual hierarchy, alignment, leading and so on. It felt a bit overwhelming sometimes to keep all of those rules in mind. Doing this exercise, I saw that I need to improve more on my ideas for the layout and of course there is always space for improvement on my type expressions also.
FURTHER READINGS
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| Figure 6. 4 Design School: Layout: A practical guide for students and designers,15th May 2022 |
Author: Richard Poulin
Publication information: Beverly, MA: Rockport Publishers. 2018
Summary of the book: Layout fundamentals, such as measurement and proportion, are the framework for creating clear and meaningful graphic design in the most appropriate and effective manner. Without a reliance on these fundamentals, your compositional layouts will be ineffective, non-communicative, and will not “speak” to any audience. This books also makes you learn about the different alignments such as flush left, flush right, justified and so on. Indeed, with the justify alignment word-spacing is the most challenging issue. Additionally, there was also the solutions to solve the word-spacing problems. I tried to choose a book about layout since our task is related to this topic.
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