Advanced Typography // Task 3
19.10.2022 - 30.11.2022 (Week 6 - Week 14 )
Emelyne How Sok Hing (0352938)
Bachelor of Design (Hons) Creative Media
Advanced Typography // Task 3
LECTURES
INSTRUCTONS
Exercises
Advanced Typography - Task 3 : Type Exploration and Application
Week 9:
Explore the use of typeface in your area of interest, understand its existing relationship, identify areas that could be improved upon, explore possible solutions or combinations that may add value to the existing typeface. End result: a complete typeface generated (.ttf) + applications.
Here is the proposal of my ideas for this task
Figure 1.0 Proposal of ideas, 26th October 2022
Sketches
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| Figure 1.1 Sketch 1 based on idea 1 from my proposal, 26th October 2022 |
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| Figure 1.2 Sketch 2 based on idea 2 from my proposal, 26th October 2022 |
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| Figure 1.3 Sketch 3 based on idea 3 from my proposal, 26th October 2022 |
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| Figure 1.4 Compilation of sketches and their references, 26th October 2022 |
Week 10:
After considering the comments I received and deciding what I should do, I ultimately chose to carry out my idea 1. The goal was to finish or further develop the typeface from the Seventeen song "Darling" cover. I launched Adobe Illustrator and started designing my typeface. I initially considered doing a freehand typeface because I believed it would complement the overall look or emotions I perceived from the song's cover typeface.
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| Figure 1.5 Sketch of my typeface, 2nd November 2022 |
These are the symbols that we got to choose to do based on a keyboard: `~!@#$%^&*()_-+=\|}{[]:;”’<,>.?/
Week 11:
As a result of the feedback that I received, I completely redrew my typeface. This time, I made the decision to create a more organised typeface, and I did so by using the shape and pen tools. I desired something that was more orderly and structured.
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| Figure 1.6 Sketch of my typeface (After feedback), 9th November 2022 |
Week 12:
I began digitizing my typeface in Illustrator after applying the suggestions once again. Strangely enough, I finished the digitalizing process rather quickly, which I'm very thankful for. The most of the strokes in my typeface are now facing in the same direction, and the lowercase letters are now more simple and less decorative.
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| Figure 1.7 Digitalized Uppercase Letters, 16th November 2022 |
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| Figure 1.8 Digitalized Lowercase Letters, 16th November 2022 |
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| Figure 1.9 Digitalized typeface, 16th November 2022 |
Week 13:
Final Task 3: Type Exploration and Application (Part 1)
This is my final typeface for job 3, again taking feedback into consideration. In essence, I updated the lowercase letters once again to make the necessary changes, and I also enhanced the symbols. Because that was the only name that kept coming to mind, I gave my font the name "Daisy."
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| Figure 2.0 Final uppercase letters, 23rd November 2022 |
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| Figure 2.1 Final lowercase letters, 23rd November 2022 |
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| Figure 2.2 Final numbers, 23rd November 2022 |
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| Figure 2.3 Final symbols, 23rd November 2022 |
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| Figure 2.4 Compilation of my typeface, 23rd November 2022 |
Figure 2.5 Final typeface PDF, 23rd November 2022
Week 14:
After digitizing my typeface, I went to Font Lab 7 to do the kerning and tracking after importing them.
After digitizing my typeface, I went to Font Lab 7 to do the kerning and tracking after importing them.
These are the measurements that I used to import my font:
Ascender - 610pt
Descender - -285pt
Baseline - 0pt
Median - 405pt
Cap line - 550pt
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| Figure 2.6 Uploading my font into Font Lab, 28th November 2022 |
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| Figure 2.7 Kerning and tracking the letters individually (painful process), 28th November 2022 |
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| Figure 2.8 Trying out the font using words that I would use in my application, 28th November 2022 |
Final Task 3: Type Exploration and Application (Part 2)
I then went on to complete the applications after kerning and tracking. I primarily wanted to create some merchandise for the band Seventeen, on which my application is based.
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| Figure 2.9 Application 1, 28th November 2022 |
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| Figure 3.0 Application 2, 28th November 2022 |
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| Figure 3.1 Application 3, 28th November 2022 |
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| Figure 3.2 Application 4, 28th November 2022 |
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| Figure 3.3 Flat Lay, 28th November 2022 |
Figure 3.4 Applications PDF, 28th November 2022
FEEDBACKS
Week 9:
If I want to do a horror based typeface, I should study other typefaces of the same genre. Then, extract inspiration and develop my own set of typefaces based around this.
Week 10:
Evaluate the thickness of my typefaces. Increase the thickness where it is needed to. Maintain control over the flow of my typeface
Week 11:
Good improvement. For the uppercase lettters, the letters X,Y and O needs to be thicker. Middle part of the O needs to be thicker so that it doesn't look weird. For the lowercase letters, redo the q and f as they might pose problem. Fx their structure first. Remove the decorative elements in the lowercase letters. Then check for consistency in thickness and refine them.
Week 12:
Lowercase letters:
-The stem stroke should be the same for letters like p,r, q and so on
-Make the stem stroke thicker so that there is consistency and also make the direction of the stroke face the same side
-Letter z should be smaller on the top and bigger at the bottom
-Do the stroke flat so that it's easier
-Redo the g, remove pointy part from f, make t shorter
-Keep the symbol normal
Uppercase letters:
Add two lines with I. The rest is good. Interesting typeface
Week 14:
REFLECTIONS
Sincerely, the amount of kerning I had to do made this assignment extremely exhausting. I never could have anticipated what awaited me in this task. The aspect that was the most "fun" was digitalizing my typeface. Kerning and tracking were a complete pain because I had to perform them on my own and occasionally I lost track of what I was doing or where I was. It was enjoyable and exciting to complete the application part. The suggestions I received were really useful in helping me design my own typeface. I was able to identify the errors I made when drawing and digitizing the project. The links and posts that were given to us as references were also incredibly beneficial because they offered a wealth of knowledge that I found to be helpful when digitizing my typeface and evaluating what was working and what wasn't. Despite the pain and exhaustion, I'm just glad that I was able to finish this task in time.
FURTHER READINGS
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| Figure 3.5 'Top 10 tips to improve your typography design', 26th October 2022 Source: https://inkbotdesign.com/tips-to-improve-typography-design/ |
Some useful tips that were good to keep in mind when crafting my typeface.
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